Most businesses are not maximizing the opportunity to resell to their existing customers.
The focus on getting new customers, with alot of advertising and using Groupon which is almost a lost to a business.
Getting new customers is harder then getting existing customers to buy again.
It cost 6 to 7 times less to get an existing customer to buy from you compared to acquiring a new customer.
Their is an better way.....
That is the easiest opportunity is to increase customer frequency.
Begin with our VIP Loyalty Program..Access to customers allow you to increase business on demand. Now those same customers may be coming 2 to 3 times a month because of your company introducing the loyalty program.